A lot of things happened this week. Some highlights: moving the Stockholm team to a larger office, a company-wide planning session in Linköping and comparing packaging prototypes!
You might be surprised the amount of time and effort that goes into just our packaging. Quality is important to us, so we’ve been working with Ehrenstråhle & Wågnert this past year to create the perfect package for your Memoto Camera.
Ehrenstråhle & Wågnert is a Stockholm design agency with a focus on brand identity and packaging design. They’ve worked with some great internationally known companies and institutions, such as Rebtel, Stockholm School of Economics and iZettle.
The packaging design process began in May 2012 and was just finalized. Inspiration for the design came from the physical appeal books have; the packaging is meant to be something you’ll want to display and enjoy for years to come.
David Ehrenstråhle, who designed the Memoto packaging, explains the design process from his point of view, “Our main goal with the Memoto packaging design is to enhance the customer’s impression of the product; It should not only make the camera look neat and pleasant. We wanted to make a package that appeals to the consumer in a way that she or he wants to keep it as a decoration by itself. We always strive to make beautiful and innovative package design and hope that the end product with its pure and minimalistic form language will be a feast for your eyes.”
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5 Comments
I don’t want to sound mean but i couldn’t care less about the box design. I mean, i like memoto, it’s a nice device and i like its design. But personally i would be as much pleased if my memoto arrived in a fugly brown envelope.
Hi ser,
We understand everyone wants their camera as soon as possible. Please rest assured that we are not taking any time away for our engineers’ or developers’ work on the camera to help with packaging, etc. Thanks for your comment! We always love hearing from our backers. Best, Sarah
@ser I’m totally with you on this topic. Why don’t they give the device some more features or accessories with the money? That packaging they’re spending so much time and money on will be in my garbage bin the day my Memoto arrives. And it’s not going to make someone buy one of these if they weren’t going to buy one anyway. They’re not in a highly competitive market where you need to differentiate your product over someone else’s with packaging. A total waste of money. Memoto has slipped a bit in my estimation with this article.
Very nice design – I am guessing the M in the yellow/golden circle is a little embossed? Compared to the iPhone package, I like this one as it could be put together with books on the shelf. Shall there be anything other than the camera in the package? I mean what will be packaged in the package other than the device itself?
Hi Rashed,
Glad you like the design! The package will have a few other necessary items in it that are not visible here (the usb cord for connecting the camera to your computer, the manual etc). All the best, Sarah