The Perfect Package

The Perfect Package 5

A lot of things happened this week. Some highlights: moving the Stockholm team to a larger office, a company-wide planning session in Linköping and comparing packaging prototypes!

You might be surprised the amount of time and effort that goes into just our packaging. Quality is important to us, so we’ve been working with Ehrenstråhle & Wågnert this past year to create the perfect package for your Memoto Camera.

Ehrenstråhle & Wågnert is a Stockholm design agency with a focus on brand identity and packaging design. They’ve worked with some great internationally known companies and institutions, such as Rebtel, Stockholm School of Economics and iZettle.

The packaging design process began in May 2012 and was just finalized. Inspiration for the design came from the physical appeal books have; the packaging is meant to be something you’ll want to display and enjoy for years to come.

David Ehrenstråhle, who designed the Memoto packaging, explains the design process from his point of view, “Our main goal with the Memoto packaging design is to enhance the customer’s impression of the product; It should not only make the camera look neat and pleasant. We wanted to make a package that appeals to the consumer in a way that she or he wants to keep it as a decoration by itself. We always strive to make beautiful and innovative package design and hope that the end product with its pure and minimalistic form language will be a feast for your eyes.”

Here’s a peek at what you’ll be receiving. 





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