What do you do at Memoto?
What’s one thing we should know about you?
I co-founded CupcakeSTHLM in 2010, sweden´s first cupcake bakery.
What book have you recently finished, or are currently reading?
Fooled By Randomness by Nassim Nicholas Taleb
Favorite non-work-related website:
What did you want to be as a child?
I wanted to be a soccer professional and a pilot. I always liked the idea of being able to fly when/wherever you want.
Best advice you have ever received:
Move fast and break things.
“Don’t stay in bed unless you can make money in bed.” -George Burns
Moment you would like to relive:
A vacation a few years ago in Italy, Cinque Terre (it means five lands). Such lovely people, wine and the simplest, but oh so fresh and amazing food.